Content Creation Guidelines for Advertisers

These Guidelines may be amended periodically. These Guidelines apply to all advertising that may run in conjunction with Nativo. Third parties and their partners and/or affiliates that place any advertisement through Nativo’s Platform must adhere to these Guidelines.

All advertisements, creative works, and other materials used in any advertisement placed through Nativo’s Platform must comply with all applicable laws, rules, and regulations. Though by no means an exhaustive list of such laws, rules, and regulations, reference is made to the Federal Trade Commission’s (“FTC”) regulations, its "Enforcement Policy Statement on Deceptively Formatted Advertisements", and its supplemental guidelines, "Native Advertising: A Guide for Businesses".

While Nativo requires its Advertisers to comply with all laws, rules, and regulations, the content of an advertisement is the Advertiser’s responsibility, and by placing the advertisement, the Advertiser assumes all liability for and arising from the advertisement. Nativo will not be responsible for ensuring compliance with laws, rules, and regulations, although Nativo reserves the right to require Advertisers to submit documentation affirming such compliance. Adherence to these Guidelines is not necessarily sufficient to comply with all laws, rules, and regulations. These Guidelines are not intended as legal advice, and Nativo encourages Advertisers and their partners and/or affiliates to consult with legal counsel.

Native Advertising

Other Advertising Requirements

Consumer Protection Requirements